Jeudi 3 Octobre 2013, LIRMM, Francesco Bonchi, Yahoo Research Barcelona, Spain

Jeudi 3 Octobre 2013, LIRMM

Francesco Bonchi, Yahoo Research Barcelona, Spain

http://www.francescobonchi.com/

 

Titre: Mining Information Propagation Traces in Social Networks

With the success of online social networks and microblogging platforms such as Facebook, Flickr and Twitter, the phenomenon of influence-driven propagations, has recently attracted the interest of computer scientists, information technologists, and marketing specialists.  In this talk we take a data mining perspective and we discuss what (and how) can be learned from a social network and a database of traces of past propagations over the social network. Starting from one of the key problems in this area, i.e. the identification of influential users, by targeting whom certain desirable marketing outcomes can be achieved, we provide an overview of some recent progresses in this area  and discuss some open problems.           

Bio: Francesco Bonchi is a senior research scientist at Yahoo! Research in Barcelona, Spain, where he is leading the Web Mining Research group. His recent research interests include mining query-logs, social networks, and social media, as well as the privacy issues related to mining these kinds of sensible data. In the past he has been interested in data mining query languages, constrained pattern mining, mining spatiotemporal and mobility data, and privacy preserving data mining. He earned his Ph.D. in computer science from the University of Pisa in December 2003.

Dernière mise à jour le 20/11/2013