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sans-serif"><b><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif"><b><font face="Arial, Helvetica, sans-serif"><b><font size="+2" face="Verdana, Arial, Helvetica, sans-serif"><a href="http://www.chocolats.org" target="_blank"><img src="../../logos/logo_cnsc2.gif" width="257" height="31" border="0" align="absmiddle"></a></font><font size="-1" face="Arial"><b><font size="-1" face="Arial"><b><font size="-1" face="Arial"><br>                       </font><font face="Arial, Helvetica, sans-serif"><b><font size="-1" face="Arial"><b><font size="-1" face="Arial"><b><font size="-1" face="Arial"><br>                       </font></b></font></b></font></b></font></b></font></b></font></b></font></b></font></b><font face="Arial, Helvetica, sans-serif"><b><font size="+2">Les                        Fran&ccedil;ais et le chocolat</font><font face="Verdana, Arial" size="+2"><br>                       </font></b></font></font><font face="Verdana, Arial" size="+2"><nobr></nobr></font></b></font></b><b><font size="+2" color="#FF6633"><br>                       </font><font face="Verdana, Arial" size="-1"><font face="Verdana, Arial" size="+2"><nobr></nobr></font></font></b></font></b></font></b></font></b></font></p> <p>  <p align="center"><font face="Arial"><b><font size="-1">Fiche Technique</font></b>  </font></p>                     <div align="center">                        <p align="justify"><font face="Arial" size="-1">Enqu&ecirc;te                          r&eacute;alis&eacute;e par t&eacute;l&eacute;phone du                          30 janvierau 1<sup>er</sup> fvrier 2003 pour la <b>Chambre                          syndicale nationale des chocolatiers</b></font><font face="Arial" size="-1">                          auprs dun chantillon national de 1 000 personnes, reprsentatif                          de la population franaise ge de 15 ans et plus. Mthode                          des quotas (sexe, ge, profession du chef de mnage PCS)                          et stratification par rgion et catgorie dagglomration.<br>                         </font> </p>                       <p align="center"></p>                       <p align="center"><font face="Arial" size="-1"><b>Les r&eacute;sultats</b></font></p>                     </div>                     <div align="center">                       <div align="justify">                          <p><b><font face="Arial" size="-1">Question :</font></b><font face="Arial" size="-1">                            Dans la liste des mots suivants, quels sont ceux qui                            conviennent le mieux pour dcrire votre relation avec                            le chocolat. Diriez-vous que cest une relation&nbsp;:                            (1) </font></p>                         <div align=center>                            <table class=resu border=1 cellspacing=0>                             <tr>                                <td width=378 bgcolor="#CCCCFF">&nbsp; </td>                               <td width=227 align="center"> <b><i>%</i></b></td>                               <td width=227 align="center"> <b><i>Rang</i></b></td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Sage</td>                               <td width=227 align="center">39</td>                               <td width=227 align="center">1</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Passionne</td>                               <td width=227 align="center">30</td>                               <td width=227 align="center">2</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Magique </td>                               <td width=227 align="center">17</td>                               <td width=227 align="center">3</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Sensuelle </td>                               <td width=227 align="center">10</td>                               <td width=227 align="center">4</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Indiffrente</td>                               <td colspan="2" align="center">17</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Sans opinion</td>                               <td colspan="2" align="center">1</td>                             </tr>                           </table>                         </div>                         <p align="center"><font face="Arial" size="-2">(1) Le                            total des % est suprieur  100, les personnes interroges                            ayant pu donner deux rponses.</font></p>                         <p><font face="Arial" size="-1"><b>Question : </b>Vous                            personnellement, tes vous fidle au chocolat que vous                            prfrez (chocolat noir, chocolat blanc, chocolat au                            lait, etc....)&nbsp;? <i>&nbsp;</i></font> </p>                         <div align=center>                            <table class=resu border=1 cellspacing=0>                             <tr>                                <td width=540 bgcolor="#CCCCFF"> - Compltement                                  fidle, vous choisissez toujours le mme chocolat                                  (noir, blanc ou au lait)</td>                               <td width=65 align="center"> 21</td>                             </tr>                             <tr>                                <td width=540 bgcolor="#CCCCFF"> - Plutt fidle,                                  mais vous vous autorisez parfois quelques carts</td>                               <td width=65 align="center"> 33</td>                             </tr>                             <tr>                                <td width=540 bgcolor="#CCCCFF">- Pas fidle du                                  tout, vous aimez varier les plaisirs selon lenvie                                  du moment en consommant du chocolat sous toutes                                  ses formes</td>                               <td width=65 align="center"> 44</td>                             </tr>                             <tr>                                <td width=540 bgcolor="#CCCCFF"> - Sans opinion</td>                               <td width=65 align="center"> 2</td>                             </tr>                           </table>                         </div>                         <p>&nbsp;</p>                         <p> <b><font face="Arial" size="-1">Question : </font></b><font face="Arial" size="-1">Pour                            vous, le chocolat idal, cest un chocolat&nbsp;: (1)                            </font></p>                         <div align=center>                            <table class=resu border=1 cellspacing=0>                             <tr>                                <td width=378 bgcolor="#CCCCFF">&nbsp; </td>                               <td width=227 align="center"> <b><i>%</i></b></td>                               <td width=227 align="center"> <b><i>Rang</i></b></td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Qui vous rconforte</td>                               <td width=227 align="center">31</td>                               <td width=227 align="center">1</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Qui vous apaise</td>                               <td width=227 align="center">27</td>                               <td width=227 align="center">2</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Qui vous stimule</td>                               <td width=227 align="center">25</td>                               <td width=227 align="center">3</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Qui vous surprend</td>                               <td width=227 align="center">14</td>                               <td width=227 align="center">4</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Qui vous transporte</td>                               <td width=227 align="center">12</td>                               <td width=227 align="center">5</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Rien de tout                                  cela</td>                               <td colspan="2" align="center"> 10</td>                             </tr>                             <tr>                                <td width=378 bgcolor="#CCCCFF"> - Sans opinion</td>                               <td colspan="2" align="center">2</td>                             </tr>                           </table>                         </div>                         <div align="center"><font face="Arial" size="-2">(1) Le                            total des % est suprieur  100, les personnes interroges                            ayant pu donner deux rponses. &nbsp; </font> </div>                         <p align="JUSTIFY"></p> <p align="CENTER">   <center>   </center> <p></p> <p align="JUSTIFY"></p> <p align="JUSTIFY"></p> <p align="JUSTIFY"></p>   <p align="JUSTIFY"></p>  </div> </div> <div align="center"><p></p> <p align="JUSTIFY"></p> <center> <font size="-1" face="Arial"><b> </b></font>  </center> <p></p> <p align="JUSTIFY"></p> <div align="center">  <p align="right"></p> <p align="right"></p> </div> <div align="right"><font size="-1" face="Arial"><b><a href="#top"><img src="../../top.gif" width="25" height="19" border="0"></a><br> </b></font></div> <font face="Verdana">  <p align="JUSTIFY"></p> </font></div> <hr size="1" color="#330066"> <center>                       <table border=0 cellpadding=4 cellspacing=0 width=100%>                         <tr align="CENTER">                            <td valign=top bordercolor="#000000" colspan="2"><font size="-1" face="Arial"><b><font 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