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border='0'></td></tr><tr><td valign='top'><img src='img/ico_etude.gif' name='imgFold7' width=12 height=12 border=0 align='left' vspace='3' hspace='0'></td><td valign='top' width='100&#037;'>&nbsp;<a href='#' onclick='foldmenu(7); return false' class='clFoldLinks' onfocus='if(this.blur)this.blur()'>Etudes</a></td></tr></table> 	<div id='divFoldSub7_0' class='clFoldSub'><table border='0' cellspacing='0' cellpadding='0'><tr><td valign='top' class='clSubLinks'><a href='th_etu_media_tv.php?PHPSESSID=9aadefdd09bcaef5d7421de325a8401f' class='clSubLinks' onfocus='if(this.blur)this.blur()'>Le mdia TV</a></td></tr></table> 	<div id='divFoldSub7_0_0' class='clFoldSub2'></div> 	</div> 	<div id='divFoldSub7_1' class='clFoldSub'><table border='0' cellspacing='0' cellpadding='0'><tr><td valign='top' class='clSubLinks'><a href='th_etu_support_pub.php?PHPSESSID=9aadefdd09bcaef5d7421de325a8401f' class='clSubLinks' onfocus='if(this.blur)this.blur()'>La TV support publicitaire</a></td></tr></table> 	<div id='divFoldSub7_1_0' class='clFoldSub2'></div> 	</div> </div> <div id='divFold8' class='clFold'><table border='0' cellspacing='0' cellpadding='0'><tr><td colspan='2'><img src='img/pt_horiz02.gif' border='0'></td></tr><tr><td valign='center'><img src='img/ico_contact.gif' name='imgFold8' width=12 height=12 border=0 align='left' vspace='3' hspace='0'></td><td valign='top' width='100&#037;'>&nbsp;<a href='ct_con_tdic.php?PHPSESSID=9aadefdd09bcaef5d7421de325a8401f' class='clFoldLinks' onfocus='if(this.blur)this.blur()'>Contacts</a></td></tr></table> 	<div id='divFoldSub8_0' class='clFoldSub'><div id='divFoldSub8_0_0' class='clFoldSub2'></div></div> </div> </div>         </td>       </tr>       </table>    </td>    <td valign='top' colspan='4' rowspan='2'>  <table border="0" width="586" height="300" cellspacing="0" cellpadding="0"> <tr>    <td valign="top" background="img/pt_verti.gif"><img src="img/shim.gif" width="1" height="1" border="0"></td>    <td valign="top"><img src="img/shim.gif" width="7" height="1" border="0"></td>    <td valign="top"><table border="0" width="430" cellspacing="0" cellpadding="0"><tr><td valign="top"><table cellspacing='0' cellpadding='0' border='0'> <tr><td><img src='img/chapitres/shim.gif' height='8' width='1'></td></tr> <tr><td><img src='img/chapitres/titre_support_ct.gif' border='0'></td></tr> <tr><td><img src='img/chapitres/shim.gif' height='10' width='1'></td></tr> <tr><td> <table cellspacing='0' cellpadding='0' border='0'> <tr> <td rowspan='2' align='left' nowrap><img src='img/chapitres/picto_ct_aud.gif' align='left' border='0' hspace='0'><img src='img/chapitres/shim.gif' width='6' height='1'></td> <td align='left'><span class=titre-page-CT>AUDIENCES</span> <span class=soustitre-page-CT>></span> <span class=soustitre-page-CT>Communiqus</span></td> </tr> <tr><td><img src='img/chapitres/pt_ct.gif' border='0'></td></tr> </table> </td></tr> <tr><td><img src='img/chapitres/shim.gif' height='20' width='1'></td></tr> </table> <table cellspacing='0' cellpadding='0' border='0'> <tr> <td><img src='img/chapitres/logo_small_disney_channel.gif' border='0' align='left'><img src='img/chapitres/shim.gif' width='3' height='1'></td> <td class=sous-titre-CT> 21/03/2003 : Rsultats MediaCabsat vague 4</td> </tr> </table> <table cellspacing='0' cellpadding='0' border='0' align='left'> <tr><td valign='top'><img src='img/chapitres/shim.gif' width='1' height='10' border='0'></td> </tr> <tr> <td valign='top'> <img src='img/chapitres/shim.gif' width='10' border='0'> <img src='img/chapitres/photo_playhouse_disney1.jpg'> <img src='img/chapitres/shim.gif' width='10' border='0'> </td> </tr> <tr><td class=class5> <img src='img/chapitres/shim.gif' width='10' border='0'>  </td></tr> </table> <img src='img/chapitres/shim.gif' height='5'><br> <span class=txt-CT><DIV><STRONG><FONT color=#77ab50 Roman&quot; New>Communiquer en parrainage sur 3 chanes puissantes et aux valeurs fortes, avec Disney Channel :</FONT></STRONG></DIV><DIV align=justify><FONT Roman&quot; New></FONT></DIV><DIV align=justify><FONT Roman&quot; New>- Disney Channel, deuxime chane sur CanalSatellite, avec 1.6% de part d'audience 4 ans et +.</FONT></DIV><DIV align=justify><FONT Roman&quot; New>- La chane la plus regarde par les 4-14 ans abonns, avec 9.6% de part d'audience</FONT></DIV><DIV align=justify><FONT Roman&quot; New>- 3 lancements trs russis : les 4 chanes Disney Channel, Disney Channel+1, Toon Disney et Playhouse Disney cumulent 16.1% de part d'audience sur les 4-14 ans abonns (vs 11.5% en vague 3). La progression d'audience atteint +60% auprs des 4-14 ans et +68% sur les 4-10 ans.</FONT></DIV><DIV align=justify><FONT Roman&quot; New>- Des offres de parrainage trs puissantes : 3 mois de prsence autour de l'mission Playhouse Disney, sur 3 chanes, totalisent 936 Occasions De Voir la marque et 53 GRP 4-10 ans.</FONT></DIV><DIV align=justify><FONT Roman&quot; New></FONT>&nbsp;</DIV><DIV align=justify><FONT Roman&quot; New><EM>Source Mdiamtrie MediaCabsat septembre 2002 - fvrier 2003</EM></FONT></DIV></span></td></tr></table></td>    <td valign="top"><img src="img/shim.gif" width="5" height="1" border="0"></td>    <td valign="top" background="img/pt_verti.gif"><img src="img/shim.gif" width="1" height="1" border="0"></td>    <td valign="top"><table border="0" width="142" cellspacing="0" cellpadding="0"><tr><td valign="top"></td></tr></table></td> </tr> </table>     </td>    <td valign='top' background='img/bg_right.gif'><img src='img/top_right04.gif' width='17' height='169' border='0'></td> </tr> <tr>    <td valign='bottom' background='img/bg_left.gif'><img src='img/bottom_left01.gif' width='12' height='188' border='0'></td>    <td valign='bottom' background='img/bg_right.gif'><img src='img/bottom_right01.gif' width='17' height='191' border='0'></td> </tr> <tr>    <td valign='top' bgcolor='#FAE81D'><img src='img/shim.gif' width='1' height='1' border='0'></td>    <td valign='bottom'><img src='img/bottom_left02.gif' width='147' height='18' border='0'></td>    <td valign='bottom'><img src='img/bottom_left03.gif' width='144' height='7' border='0'></td>    <td valign='bottom' align='right' colspan='3'><img src='img/bottom_right02.gif' width='325' height='18' border='0'></td>    <td valign='top' bgcolor='#FAE81D'><img src='img/shim.gif' width='1' height='1' border='0'></td> </tr> <tr>    <td valign='top' bgcolor='#FAE81D' colspan='4'><img src='img/shim.gif' width='1' height='1' border='0'></td>    <td valign='top' bgcolor='#FAE81D' colspan='3' align='right' class='copyright' nowrap><a href='http://www.itras.com' target='_blank'>&#169; 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