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<a href="http://www.dimanche.ch/index.asp">dimanche.ch</a> &gt; Article</SPAN><!-- === /navigationstrip === --><br> 						<br> 					</nobr><!-- === zonetexte === --> <!-- 					<hr noshade size="1"> 					<span class="titrebleu">dimanche.ch - 27 avril 2001 </span> 					<hr noshade size="1"> --> 					<table border="0" cellpadding="0" cellspacing="16" width="524"> 						<TR> 							<td bgcolor="#006666" colspan="2" class="surtitre" valign="middle"> 								<a href="javascript:changeMenu('1');"><img height="16" width="111" src="interface/btn_a_lire.gif" align="right" border="0"></a>&nbsp;|&nbsp;|&nbsp;|&nbsp;Eco.ch</td> 						</TR> 						<TR> 							 							</TD> 							 								<TD valign="top"  width="472" colspan=2> 							 							<p class="titre"><B>Eco.ch</B></p> 							<p class="resume">Google, moteur de croissance</p> 							<p class="liens"> 							 									>&nbsp;<A HREF="mailto:info@dimanche.ch">Madeleine Von Holzen</A><BR> 								 							</p> 							</TD> 						</TR> 						<TR> 							<td valign="top" colspan="2" class="corps">Dans un mois, Google pourrait recevoir un des webby awards, dont la liste des nomin&eacute;s vient d&ecirc;tre publi&eacute;e sur internet.<p>Le moteur de recherche le plus utilis&eacute; au monde est inscrit sous la cat&eacute;gorie r&eacute;ussite technique. Lentreprise fond&eacute;e en 1998 par deux &eacute;tudiants de lUniversit&eacute; de Santa Barbara nest pas seulement une prouesse technologique, elle est aussi une ph&eacute;nom&eacute;nale r&eacute;ussite &eacute;conomique, une de ces trop rares entreprises dont le succ&egrave;s fait r&ecirc;ver. Elle compte 650 employ&eacute;s aujourdhui, et grandit constamment. Ses r&eacute;sultats ne sont pas publi&eacute;s, mais les estimations font &eacute;tat de recettes entre 50 et 300 millions de dollars en 2002, et dun b&eacute;n&eacute;fice confortable. Pourquoi?<p>Premier constat: Google fait une seule chose, la recherche sur internet. Toutes ses activit&eacute;s visent ce m&ecirc;me but, faciliter les p&eacute;r&eacute;grinations des internautes sur la Toile, en am&eacute;liorant constamment loutil mis &agrave; leur disposition. Malgr&eacute; son d&eacute;veloppement et ses ressources financi&egrave;res consid&eacute;rables, provenant de la publicit&eacute; et de la vente de son produit aux entreprises, Google na jamais d&eacute;vi&eacute; de ce but.<p>Deuxi&egrave;me r&eacute;alit&eacute;: le client est roi. R&eacute;ellement. Dix collaborateurs ne font que lire, orienter et r&eacute;pondre au courrier &eacute;lectronique re&ccedil;u. Tout est utilis&eacute;, compil&eacute;, analys&eacute; puis trait&eacute;. Parce que linternaute est ce que lentreprise a de plus cher, il est pris au s&eacute;rieux, &eacute;cout&eacute;, bichonn&eacute;. Et il le rend bien, en d&eacute;veloppant une grande loyaut&eacute;. Google est utilis&eacute; plus de 150 millions de fois tous les jours.<p>Linnovation est sacr&eacute;e. La grosse start-up est en perp&eacute;tuelle recherche de nouveaut&eacute;s, quelle teste tr&egrave;s vite sur le web. Elle revendique une culture de l&eacute;chec, du bon &eacute;chec, parce quil est compris, et quil permet de progresser.<p>Dernier constat: Google engage les meilleurs et fait confiance &agrave; ses employ&eacute;s. Selon le magazine Fast Company, les postes de managers ont m&ecirc;me &eacute;t&eacute; supprim&eacute;s, parce quils freinaient linnovation. Les ing&eacute;nieurs travaillent en &eacute;quipes de trois, avec un tournus au niveau des chefs de projet. Chaque &eacute;quipe est responsable de la r&eacute;solution de son probl&egrave;me, avec une grande autonomie.<p>Si la recette googelienne para&icirc;t &eacute;tonnante de simplicit&eacute;, elle nest certainement pas facile &agrave; appliquer au quotidien. Mais elle pourrait inspirer bien des dirigeants dentreprise, &agrave; la recherche dune croissance perdue.</td> 						</TR> 					</table> 		 					<table border="0" cellpadding="0" cellspacing="16" width="524"> 						<tr> 							<td><a href="db_connexions.asp?theme=connexion"><img src="interface/btn_connexions.gif" border=0></a><td> 						</tr> 					</table> 				</td> 			</tr> 		</table> 		<!-- === /corps === --> 		<!-- === pied === --> 		<table width="640" border="0" cellpadding="0" cellspacing="0"> 			<tr> 				<td width="132" height="29" bgcolor="#006666"><a href="http://www3.webdo.ch/riro/index.html"><img src="/modeles/interface/webdo/we_fond_pied.gif" width="132" height="29" alt="pied" border="0"></td> 				<td width="388" height="29" bgcolor="#006666"><img src="/modeles/interface/webdo/we_pied.gif" width="388" height="29" alt="top"></td> 				<td width="90" height="29" bgcolor="#006666"><a href="#top" onmouseover="window.status='Retour en haut de page'; changeImages('we_pied_haut', '/modeles/interface/webdo/we_pied_haut_over.gif'); 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