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width="100%" src="/vnuimg/transp.gif"></TD></TR> <TR><TD BGCOLOR="#5261DE"><img height="1" width="100%" src="/vnuimg/transp.gif"></TD></TR> <TR><TD BGCOLOR="#5261DE"><img height="1" width="100%" src="/vnuimg/transp.gif"></TD></TR>    </table>  <img height=5 width=1 src="/vnuimg/transp.gif"><BR />   <table cellspacing="0" cellpadding="2" border="0" width="168" bgColor="#5261de"> <tr> <TD class="titrblc10" height="15"> <center>LETTRES D'INFO</center> </TD> </tr> <tr> <td> <table cellSpacing=0 cellPadding=5 border="0" bgcolor="white" width="100%"> <tr> <td class="titrnoir10"> <IMG height="23" src="/vnuimg/mail.gif" width="23" align="left"> GRATUIT : recevez les lettres de VNUNET, directement dans votre bote aux lettres.<BR> <a class="menunoir" href="/lettres/abolettres.htm"> &#149;&nbsp;La Lettre de SVM<BR> &#149;&nbsp;La Lettre de SVM Mac<BR> &#149;&nbsp;La Lettre Entreprises<BR> </A> </td></tr></table> </td> </tr> </table>  <img height=5 width=1 src="/vnuimg/transp.gif"><BR />       <img SRC="/vnuimg/transp.gif" width="160">  </TD> <TD WIDTH="19" VALIGN="TOP" BACKGROUND="/vnuimg/filet_vertx19.gif"> <img SRC="/vnuimg/transp.gif" width="1">  </TD>  <TD WIDTH="412" VALIGN="TOP">                    <table border="0" cellpadding="0" cellspacing="0" width="100%"  	   height="15" bgcolor="#5261DE"> <tr><td> <span class="titrblc10c"> <DIV align="CENTER">ACTUALITS DU 13 DCEMBRE 2002</DIV> </span> </td></tr> </table> 	    <SCRIPT Language="JavaScript"> function bookmark() { 	if( navigator.appVersion.lastIndexOf("Mac") !=-1 || navigator.appVersion.lastIndexOf("X11")!=-1 ) { 		alert("Does not work on Mac or Unix"); 	} 	else 		window.external.AddFavorite( location, "Faites vos courses de Nol avec Google"  ); } </SCRIPT>  <P /> <SPAN CLASS="actusurtitre">SHOPPING<BR /></SPAN> <SPAN CLASS="titractu">Faites vos courses de Nol avec Google</SPAN><P /> <SPAN CLASS="chapov3">Loin de se reposer sur son succs mondial, Google poursuit l'enrichissement de son moteur de recherche d'information. Priode des ftes oblige, il se dcline en Froogle pour offrir un service de recherche de produits de consommation. Encore en version bta, Froogle se concentre plus sur l'exhaustivit des produits rfrencs que sur la comparaison des prix. A l'internaute de faire le tri.</SPAN><P />  <IMG SRC="http://www.vnunet.fr//vnuimg/article/svm/google_70.gif" border="0" align="left">      <SPAN CLASS="textactu">Jamais en mal d'innovation, le moteur de recherche Google vient de s'enrichir d'un nouveau service&nbsp;: le comparateur de prix. Plus exactement, Froogle dlivre les informations tarifaires du produit recherch et propose un lien vers le site marchand rfrenc. Comme pour le moteur de recherche traditionnel, Froogle identifie automatiquement les pages du Web qui contiennent des articles  vendre avant de les rfrencer dans ses bases de donnes. Les articles des sites qui seraient, pour diverses raisons, inaccessibles  l'automate de Google ne seront donc pas rfrencs. Inversement, les plates-formes commerciales de toutes sortes comme eBay, les rubriques "Shopping" des portails comme Yahoo ou AOL sont rfrencs, au mme titre que les sites marchands comme Amazon.  <p /> <span class="textinter"> Recherche textuelle ou catgorielle </span> <p /> Froogle dispose de deux modes de recherche&nbsp;: la recherche par catgorie et la recherche textuelle. Des produits culturels aux ordinateurs en passant par le sport, les fleurs, l'art culinaire, les arts et spectacles ou les vhicules motoriss, Froogle propose quatorze thmatiques divises en sous catgories dtailles qui permettent en quelques clics d'atteindre le produit recherch. L'internaute pourra affiner sa recherche en indiquant une fourchette tarifaire. Plus directe, la recherche textuelle est galement enrichie d'un mode avanc avec des critres d'affinage sur les termes employs, le prix de l'article et sa catgorie. <p /> Un rapide test nous a permis de constater que les prix d'un Palm Zire varient entre 97 et 99 dollars tandis qu'un Tablet PC ACER TravelMate C100 s'acquiert entre 1&nbsp;900 et 2&nbsp;300 dollars environ. Le rsultat est quasi immdiat (0,05 seconde pour la recherche du TravelMate) et Froogle affiche les photos, quand elles sont disponibles, des articles trouvs. Si la recherche est internationale, les prix sont essentiellement donns en dollars.  <p /> <span class="textinter"> Un modle conomique simple </span> <p />  La diffrence avec nombre de comparateurs de prix traditionnels tient dans le fait que les sites marchands sont rfrencs automatiquement et gratuitement. D'ailleurs, la rponse  une requte se concentre sur l'exhaustivit des produits plus que sur les tarifs que Froogle ne prend pas la peine d'afficher par ordre croissant. Nanmoins, les "Sponsored Links" ("liens sponsoriss"), qui permettent aux entreprises marchandes de rfrencer leur site contre facturation, s'affichent distinctement dans la fentre. Ainsi, une requte sur "Palm Zire" affiche le comparateur franais <a href="http://www.kelkoo.fr" target="top" class="menucour">Kelkoo</a> dans la catgorie "Sponsored Links" ainsi que les magasins amricains BizRate et PromoBridge.  <p /> C'est d'ailleurs, pour le moment, le seul modle conomique de ce nouveau service qui arrive  point nomm avant les ftes. Actuellement en version bta, Froogle pourrait voluer en fonction des premiers usages et suggestions.</SPAN><P /> <SPAN CLASS="actusign">Christophe Lagane</SPAN><P />        <TABLE BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%"> <TR><TD HEIGHT="12"><IMG SRC="/vnuimg/ptblanc.gif" HEIGHT="12"></TD></TR> <TR><TD HEIGHT="1" BACKGROUND="/vnuimg/ptnoir.gif"><IMG WIDTH="1" HEIGHT="1" SRC="/vnuimg/ptnoir.gif"></TD></TD> <TR><TD HEIGHT="1"><IMG SRC="/vnuimg/ptblanc.gif" HEIGHT="1"></TD></TR> </TABLE>   <SPAN CLASS="titrgris12">POUR EN SAVOIR PLUS<BR></SPAN> <TABLE cellspacing="0" cellpadding="0" width="412">  <TR><TD valign="middle" width="13"><img src="/vnuimg/puce_savoirplus.gif" width="13" height="12" border="0"></TD><TD width="399" valign="middle">  <A CLASS="menurouge2" TARGET="_blank" HREF="http://www.froogle.google.com/"><SPAN CLASS="titrbleu10">Le site Froogle (en anglais)</SPAN></A>  </TD></TR>  </TABLE>              <TABLE BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%"> <TR><TD HEIGHT="12"><IMG SRC="/vnuimg/ptblanc.gif" HEIGHT="12"></TD></TR> <TR><TD HEIGHT="1" BACKGROUND="/vnuimg/ptnoir.gif"><IMG WIDTH="1" HEIGHT="1" SRC="/vnuimg/ptnoir.gif"></TD></TD> <TR><TD HEIGHT="1"><IMG SRC="/vnuimg/ptblanc.gif" HEIGHT="1"></TD></TR> </TABLE>    <table width="100%" BORDER="0" CELLPADDING="0" CELLSPACING="0"> <tr> <FORM ACTION="/V25/print/article.htm" TARGET="print"> <INPUT TYPE=hidden NAME="NUMERO" VALUE="10474"> <INPUT TYPE=HIDDEN NAME="site" VALUE=vnu> <td valign=top> <INPUT TYPE=image BORDER=0 SRC="/vnuimg/article/bt_imprimer.gif"> </td> </FORM> <FORM ACTION="/V25/mail/mail_form.htm"> <INPUT TYPE=hidden NAME="NUMERO" VALUE="10474"> <INPUT TYPE=HIDDEN NAME="site" VALUE=vnu> <td valign=top> <INPUT TYPE=image BORDER=0 SRC="/vnuimg/article/bt_envoyer.gif"> </td> </FORM> <td valign=top> <a href="http://195.154.215.18/cgi-bin/forumdisplay.cgi?action=topics&number=14&start=here" > <img  src="/vnuimg/article/bt_reaction.gif" border=0></a>  </td> </tr> </table>     <TABLE BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%"> <TR><TD HEIGHT="1"><IMG SRC="/vnuimg/ptblanc.gif" HEIGHT="1"></TD></TR> <TR><TD HEIGHT="1" BACKGROUND="/vnuimg/ptnoir.gif"><IMG WIDTH="1" HEIGHT="1" SRC="/vnuimg/ptnoir.gif"></TD></TD> <TR><TD HEIGHT="12"><IMG SRC="/vnuimg/ptblanc.gif" HEIGHT="12"></TD></TR> </TABLE>             </TD>   <TD WIDTH="19" VALIGN="TOP" BACKGROUND="/vnuimg/filet_vertx19.gif"> <img SRC="/vnuimg/transp.gif" width="1"> </TD>  <TD WIDTH="148" VALIGN="TOP">             <!-- ZONE RIGHT -->  <CENTER>              <SCRIPT language="JavaScript" src="http://ad.fr.doubleclick.net/adj/sky.vnunet.fr/mag_home;cat=mag;ptile=3;sz=148x800;ord=' + ordval + '?"><!--  document.write('<A HREF="http://ad.fr.doubleclick.net/jump/sky.vnunet.fr/mag_home;cat=mag;ptile=3;sz=148x800;abr=!ie5;abr=!nn2;abr=!nn3;abr=!nn4;ord=' + ordval + '?">'); document.write('<IMG SRC="http://ad.fr.doubleclick.net/ad/sky.vnunet.fr/mag_home;cat=mag;ptile=3;sz=148x800;abr=!ie4;abr=!ie5;abr=!nn2;abr=!nn3;abr=!nn4;ord=' + ordval + '?" 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