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size="3" color="#9C2303"></font><br>  <font size="5" color="#00115B">  Fini les cyberjouets pour Mickey</font></b><br>    <p>   <!-- debut-logo --><img src="/sections/images/logos/l-infinit.gif" vspace="1" hspace="0" align="absbottom" border="0" USEMAP="#logolcntva"><!-- fin-logo -->  Les patrons de Mickey viennent de glisser la cl sous le paillasson de Toysmart.com, un cybermarchand de jouets ducatifs en ligne parrain par Disney. Un autre commerce en ligne meurt au combat, faute de dollars et de patience de la part de ceux qui les allongent. <P> La vente de jouets en ligne est un secteur incroyablement comptitif, avec des joueurs trs forts, a expliqu Michelle Bergman, porte-parole de <A HREF="http://www.go.com" TARGET="_blank">Go.com</A>, la division interactive de l'empire <A HREF="http://www.disney.com" TARGET="_blank">Disney</A>. Aprs avoir rvis la situation, nous en sommes venu  la conclusion qu'il valait mieux de cesser les oprations de <A HREF="http://www.toysmart.com" TARGET="_blank">Toysmart.com</A>. <P> Le conseil d'administration de Toysmart tait domin par Disney, qui avait investi 20 millions$ dans l'aventure tout en promettant d'ajouter 25 millions$ en promotion. <P> Avec des joueurs aussi forts qu'<A HREF="http://www.amazon.com" TARGET="_blank">Amazon.com</A>, <A HREF="http://www.etoys.com" TARGET="_blank">eToys</A> et <A HREF="http://www.toysrus.com" TARGET="_blank">ToysRUs</A>, dans le secteur, comptitif est un euphmisme.  <P> Toysmart s'tait limit  offrir des jouets ducatifs, un march que les grands joueurs occupent en plus des jouets grand public. Limiter l'inventaire n'est pas synonyme d'occupation d'une niche Lorsque la comptition est aussi froce, le fait d'tre premier sur un march ne suffit pas au succs. Celui d'avoir d'importants partenaires non plus.  <P> Toysmart est le second cybermagasin de jouets  trbucher en moins de trois semaines. Redrocket.com avait dj rendu l'me le 5 mai dernier. Fait  noter, Redrocket.com bnficiait aussi de l'appui d'un gant mdiatique, <A HREF="http://www.nickelodeon.com" TARGET="_blank">Nickelodeon</A>, une division de <A HREF="http://www.viacom.com" TARGET="_blank">Viacom</A> et le leader amricain des canaux de tlvision spcialiss pour les jeunes.  <P> En les ajoutant  la mort de <A HREF="http://www.mmedium.com/cgi-bin/nouvelles.cgi?Id=3676" TARGET="_blank">Boo.com</A> la semaine dernire et aux <A HREF="http://www.mmedium.com/cgi-bin/nouvelles.cgi?Id=3383" TARGET="_blank">rcentes prdictions pessimistes</A> de certains analystes, ces dcs ne seront probablement pas les derniers.  <P> <IMG SRC="/images/flechep_rouge.gif" HEIGHT=13 WIDTH=16 BORDER=0> <A HREF="mailto:redaction@mmedium.com">Dominic Fugre</A> <P> <IMG SRC="/images/fleche_rouge.gif" WIDTH=13 HEIGHT=15 BORDER=0> D'autres dtails dans la <A HREF="http://www.boston.com/dailynews/143/economy/Disney_s_online_toy_store_edge:.shtml" TARGET="_blank">dpche de l'Associated Press</A> <br><br clear="all"> <div align="center"><!--AdSpace--> <SCRIPT LANGUAGE="JavaScript1.1" SRC='http://ads5.canoe.ca/js.ng/site=canoe&vertical=techno-mmedium&sousvertical=nouvelles&sujet=technologie&position=bandeau_2'></SCRIPT> <NOSCRIPT><A HREF='http://ads5.canoe.ca/click.ng/site=canoe&vertical=techno-mmedium&sousvertical=nouvelles&sujet=technologie&position=bandeau_2'><IMG SRC='http://ads5.canoe.ca/image.ng/site=canoe&vertical=techno-mmedium&sousvertical=nouvelles&sujet=technologie&position=bandeau_2'></A></NOSCRIPT> <!--/AdSpace--></div> <br clear="all">  <br clear=all>  <p>  <table cellpadding=0 cellspacing=0 border=0>  <tr>  <td>        </td>  </tr> </table> <br>  <font color="#9C2203">[<a href="/techno/nouvelles/archives/techno_nouvelles_archive.html"><font color="#9C2203" size="2">Autres nouvelles</font></a>]</font> </font> <br><br> <table cellpadding="0" cellspacing="0" border="0" width=100%>  <tr valign=top>   <td><a href="javascript:window_open('http://www2.infinit.com/cgi-bin/envoyer_ami/envoyer_ami_form.cgi?url=http://www2.infinit.com/techno/nouvelles/archives/2000/05/20000524-170845.html');"><IMG src="/images/b-envoyer-ami.gif" border="0"></A></td>   <td><A HREF="#top"><IMG src="/images/b-haut-de-page.gif" width="24" height="26" align="right" vspace="4" border="0"></A></td>  </tr>  <tr><td colspan="2">&nbsp;</td></tr> </table> <br>&nbsp; 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