                                                                                              <html> <head>     <style type="text/css"><!--            .serif { font-family: times,serif; font-size: small; } .sans { font-family: verdana,arial,helvetica,sans-serif; font-size: small; } .small { font-family: verdana,arial,helvetica,sans-serif; font-size: x-small; } .h1 { font-family: verdana,arial,helvetica,sans-serif; color: #CC6600; font-size: small; } .h3color { font-family: verdana,arial,helvetica,sans-serif; color: #CC6600; font-size: x-small; } .tiny { font-family: verdana,arial,helvetica,sans-serif; font-size: xx-small; } .listprice { font-family: arial,verdana,sans-serif; text-decoration: line-through; font-size: x-small; } .price { font-family: verdana,arial,helvetica,sans-serif; color: #990000; font-size: x-small; } .attention { background-color: "#FFFFD5"; }  --></style>    <title>      Amazon.fr&nbsp;: La parole manipule    </title>   </head>                            <body bgcolor="#FFFFFF" link="#003399" alink="#FF9933" vlink="#996633" text="#000000"> <a name="top"></a>      <map name="double_tab_nav_map">  <area shape="rect" href=http://www.amazon.fr/exec/obidos/tg/browse/-/405320/ coords="7,11,68,39" alt="Accueil"> <area shape="rect" href=http://www.amazon.fr/exec/obidos/tg/browse/-/301061/ref=cs_nav_tab_1/ coords="68,11,123,39" alt="Livres"> <area shape="rect" href=http://www.amazon.fr/exec/obidos/tg/browse/-/643176/ref=cs_nav_tab_2/ coords="123,11,201,39" alt="Livres en anglais"> <area shape="rect" href=http://www.amazon.fr/exec/obidos/tg/browse/-/301062/ref=cs_nav_tab_3/ coords="201,11,267,39" alt="Musique"> <area shape="rect" href=http://www.amazon.fr/exec/obidos/tg/browse/-/405322/ref=cs_nav_tab_4/ coords="267,11,315,39" alt="DVD"> <area shape="rect" href=http://www.amazon.fr/exec/obidos/tg/browse/-/301063/ref=cs_nav_tab_5/ coords="315,11,368,39" alt="Vid&eacute;o"> <area shape="rect" 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href="http://www.amazon.fr/exec/obidos/tg/browse/-/692186/ref=cs_sn_1_4/" coords="299,0,389,28"> <area shape="rect" href="http://www.amazon.fr/exec/obidos/tg/browse/-/463892/ref=cs_sn_1_5/" coords="389,0,500,28"> <area shape="rect" href="http://www.amazon.fr/exec/obidos/tg/browse/-/301145/ref=cs_sn_1_6/" coords="500,0,590,28"> </map>  <table border=0 width=100% cellspacing=0 cellpadding=0 > <tr bgcolor="#FFFFFF" > <td > <a href=/exec/obidos/tg/browse/-/405320/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/logo-amazon.gif" width=141 height=42 alt="Amazon.fr" align=left border=0></a> </td> <td> <img src="http://images-eu.amazon.com/images/G/08/include/navigation/helpnav-default.gif" width=275 height=18 USEMAP="#top_nav_map" ISMAP border=0 align=right valign=bottom> </td> </tr> </table> <table border=0 width=100% cellspacing=0 cellpadding=0> <tr><td width=100%> <center>     <table align=center border=0 cellpadding=0 cellspacing=0> <tr><td>&nbsp;</td></tr> <tr valign=bottom>                                                                                                                                                                    <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/405320/ref=cs_nav_tab_1/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/welcome-off-whole.gif" width=49 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/your/store-home/-/0//ref=cs_nav_tab_2/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/yourstore-unrec-off-whole.gif" width=58 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/301061/ref=cs_nav_tab_3/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/books-on-whole.gif" width=44 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/643176/ref=cs_nav_tab_4/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/englishbooks-off-whole.gif" width=66 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/301062/ref=cs_nav_tab_5/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/music-off-whole.gif" width=56 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/405322/ref=cs_nav_tab_6/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/dvd-off-whole.gif" width=36 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/301063/ref=cs_nav_tab_7/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/video-off-whole.gif" width=43 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/530488/ref=cs_nav_tab_8/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/software-off-whole.gif" width=63 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/530490/ref=cs_nav_tab_9/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/videogames-off-whole.gif" width=43 height=26 border=0></a></td>          <td>&nbsp;</td><td><a href=/exec/obidos/tg/browse/-/3007801/ref=cs_nav_tab_10/><img src="http://images-eu.amazon.com/images/G/08/include/navigation/personalized/tab_gifts_off.gif" width=54 height=26 border=0></a></td>      </tr> </table> </center> </td></tr>         <tr align=center bgcolor=#336633>  <td colspan=2><img src="http://images-eu.amazon.com/images/G/08/products/books/books-nav-default.gif" width=590 height=28  border=0 USEMAP="#subnav_books_map" ISMAP ></td>  </tr>               <tr align=center bgcolor="ff9900"><td><a href="/exec/obidos/tg/browse/-/3145631/ref=skin_shift2_oth/"><img src="http://images-eu.amazon.com/images/G/08/products/home/skin/2003/ss-shipping-skin-fr-600x35.gif" width=600 height=35 alt="livraison gratuite" border=0></a></td></tr>        </table>       <p> <table width=100% cellpadding=0 cellspacing=0 border=0> <tr><td valign=top width="180">   <table border=0 cellspacing=0 cellpadding=0 valign=bottom align=center>   <tr> <td><img src="http://images-eu.amazon.com/images/G/08/products/books/detail-search-books.gif" width=155 height=19 alt="Recherchez sur Amazon.fr"></td> </tr>   <tr valign=top align=center><td> <table border=0 width=100% cellpadding=1 cellspacing=0 bgcolor=#CCCC99 ><tr><td><table width=100% border=0 cellpadding=4 cellspacing=0 bgcolor=#CCCC99><tr><td bgcolor=#EEEECC valign=top> <form method="post" action="/exec/obidos/search-handle-form/"> <select name="index">  <option value="books-fr"       		selected    >Livres en fran&ccedil;ais  <option value="books-fr-intl-us"     >Livres en anglais  <option value="blended">Tous les produits</select> <input type=text name="field-keywords" size=13>  <input type=image 21 21 border=0 value=Go&nbsp;! name="Go" src=http://images-eu.amazon.com/images/G/08/include/books/go-button-books.gif align=absmiddle>    </form> </td></tr></table></td></tr></table> </td></tr></table>  <p>  <table width=155 cellspacing=0 cellpadding=0 border=0><tr><td><a href=/exec/obidos/tg/detail/-/books/2707130583/glance/><img src="http://images-eu.amazon.com/images/G/08/products/books/detail-book-info.gif" width=155 height=19 border=0></a></td></tr><tr><td> <table border=0 width=100% cellpadding=1 cellspacing=0 bgcolor=#cccc99 ><tr><td><table width=100% border=0 cellpadding=1 cellspacing=0 bgcolor=#cccc99><tr><td bgcolor=#EEEECC valign=top><table border=0 cellspacing=0 cellpadding=2 width=100%>   <tr><td width=1>&nbsp;</td><td colspan=2><span class="small"><b>Sur ce livre</b></span></td></tr>     <tr><td>&nbsp;</td><td width=16>&nbsp;</td><td bgcolor=#ffffff><b class="h3color"><b>En bref</b></b><br></td></tr>                         <tr><td> &nbsp; </td><td width=16>&nbsp;</td><td> <span class="small"><a href=/exec/obidos/tg/detail/-/books/2707130583/reviews/ref=ed_er_dp_1_1/>Lire les chroniques</a></span></td></tr>        <tr><td> &nbsp; </td><td width=16>&nbsp;</td><td> <span class="small"><a href=/exec/obidos/tg/detail/-/books/2707130583/customer-reviews/ref=cm_cr_dp_1_1/>L'avis des lecteurs</a></span></td></tr>        <tr><td> &nbsp; </td><td width=16>&nbsp;</td><td> <span class="small"><a href=/exec/obidos/flex-sign-in/ref=pd_ir_dp_1/?opt=n&page=&response=tg/detail/-/books/2707130583/rate-this-item&method=GET&cont-page=cm/signed-in-continue&cont-type=add-rev&return-url-code=4&from-url-code=6&store=books>Noter cet article</a></span></td></tr>       <tr><td width=1>&nbsp;</td><td colspan=2><span class="small"><b>Autres titres de cet auteur</b></span></td></tr>       <tr><td>&nbsp;</td><td width=1>&nbsp;</td><td> <font face=verdana,arial,helvetica size=-1> Tous les livres de  <a href=/exec/obidos/search-handle-url/index=books-fr&field-author=Philippe%20Breton/ref=sr_sp_dp_1_1/>Philippe Breton</a> </font>&nbsp;</td></tr>                  <tr><td width=1>&nbsp;</td><td colspan=2><span class="small"><b>Le bouche &agrave; oreille</b></span></td></tr>     <tr><td> &nbsp; </td><td width=16>&nbsp;</td><td> <span class="small"><a href=/exec/obidos/flex-sign-in/?page=services/login/flex-sign-in-secure.html&response=tg/detail/customer-review-form/-/books/2707130583/customer-review-form&method=GET&return-url-code=4&from-url-code=6/>&Eacute;crivez un commentaire</a></span></td></tr>        <tr><td> &nbsp; </td><td width=16>&nbsp;</td><td> <span class="small"><a href=/exec/obidos/tg/detail/-/books/2707130583/email-a-friend/ref=cm_email_dp_1_1/>Envoyez cette page &agrave; un ami</a></span></td></tr>    </table></td></tr></table></td></tr></table></td></tr></table>  <p>                          <p>          <table cellpadding=1 cellspacing=0 border=0 width=155> <tr><td bgcolor=#cccc99> <table border=0 width=100% bgcolor="#FFFFFF" cellspacing="0" border="0" cellpadding="4"> <tr><td bgcolor="FFFFFF" valign="top" width=50%> <table border=0 cellspacing=0 cellpadding=0 width=100%> <tr><td align=left valign=top> <font face=verdana,arial,helvetica size=-1> <b>Paiement s&eacute;curis&eacute;</b><br>  <a href="/exec/obidos/tg/browse/-/526770/"><img src="http://images-eu.amazon.com/images/G/08/include/detail/end-cap/paiement-securise-roto.gif" width=45 height=45 align=left vspace= hspace=2 border=0 ></a>  Ch&egrave;que bancaire ou carte, le <a href=/exec/obidos/tg/browse/-/526770/>paiement en toute s&eacute;curit&eacute;</a> sur Amazon.fr </font> </td></tr> </table> </td></tr> </table> </td></tr> </table> <br>     <table cellpadding=1 cellspacing=0 border=0 width=155> <tr><td bgcolor=#cccc99> <table border=0 width=100% bgcolor="#FFFFFF" cellspacing="0" border="0" cellpadding="4"> <tr><td bgcolor="FFFFFF" valign="top" width=50%> <table border=0 cellspacing=0 cellpadding=0 width=100%> <tr><td align=left valign=top> <font face=verdana,arial,helvetica size=-1> <b>Devenez Partenaires</b><br>  <a href="/exec/obidos/subst/associates/join/associates.html/"><img src="http://images-eu.amazon.com/images/G/08/associates/associates-roto.gif" width=45 height=38 align=left vspace= hspace=2 border=0 ></a>   <font face=verdana,arial,helvetica size=-1> Proposez des produits depuis votre site web et touchez jusqu'&agrave; 15&nbsp;% de commission avec le <a href="/exec/obidos/subst/associates/join/associates.html/ref=mk_as2_h_3_1/">Programme Partenaires</a>&nbsp;! </font>  </font> </td></tr> </table> </td></tr> </table> </td></tr> </table> <br>    <p>         <p>   </td> <td width="15"> &nbsp; </td> <td width="100%" valign="top">      <form method=POST action=/exec/obidos/handle-buy-box=2707130583/stores/detail/one-click-thank-you-confirm/>                                   <table width=190 border=0 align=right hspace=3 vspace=3><tr><td>                <input type="hidden" name="colid" value=""> <input type="hidden" name="asin" value="2707130583"> <input type="hidden" name="asin.2707130583" value="1"> <input type="hidden" name="template-name" value="detail/glance"> <input type="hidden" name="store-name" value="books"> <input type="hidden" name="maw" value="1"> <input type="hidden" name=optional. value=> <input type="hidden" name=suggested. value=> <input type="hidden" name="2707130583" value="1" size="1">           <table cellspacing=0 cellpadding=0 border=0 width=190><tr>  <td><img src="http://images-eu.amazon.com/images/G/08/x-locale/detail/detail-buy-box-header.gif" width=190 height=19></td>  </tr></table>  <table cellspacing=0 cellpadding=1 border=0 width=190 bgcolor=#9999CC> <tr><td> <table cellspacing=0 cellpadding=0 border=0 width=100% bgcolor=#99CCFF>  <tr valign=top><td align=center>     <br clear=all>     <input type="image" value="Ajouter au panier" name="submit.add-to-cart" src="http://images-eu.amazon.com/images/G/08/x-locale/common/buy-buttons/detail-add-to-cart.gif" border="0" width="176" height="29">     <font face=verdana,arial,helvetica size=-2> Commander par le panier pour&nbsp;: <br>&#149; utiliser un ch&egrave;que-cadeau<br>&#149; envoyer un cadeau </font>    <img src="http://images-eu.amazon.com/images/G/08/x-locale/detail/detail-1-click-header.gif" width=188 height=25 border=0>            <font face=verdana,arial,helvetica size=-1>  D&eacute;j&agrave; client&nbsp;?<br>   <a href="/exec/obidos/flex-sign-in/ref=cart_1cs_4/?opt=a&page=ordering/one-click-address-sign-in-secure.html&response=tg/one-click-activate/-/2707130583/&method=GET&return-url=one-click-main&detail-page-asin=2707130583">Activer l&#39;option d&#39;achat en 1-Click</a> </font>    </td></tr>   </table> </td></tr></table> </td></tr>  <tr align="center"><td>       <a href=/exec/obidos/tg/browse/-/548708/> <img src="http://images-eu.amazon.com/images/G/08/x-locale/detail/shopping-with-us-is-safe.gif" width=150 height=25 align=center border=0></a> <br>  <br>  <center> <font face=verdana,arial,helvetica size=-2> <a href=/exec/obidos/tg/browse/-/548524/>Conditions g&eacute;n&eacute;rales de vente</a> </font> </center>  </td></tr>  <tr align="center"><td>           <input type="image" value="Ajouter aux z&#39;envies cadeaux" name="submit.add-to-registry.wishlist" src="http://images-eu.amazon.com/images/G/08/x-locale/common/buy-buttons/simple-add-to-wishlist.gif" border="0" width="165" height="20">   <br> <font face=verdana,arial,helvetica size=-1> (permet de cr&eacute;er votre liste cadeaux)<br>  <a href=/exec/obidos/registry/wishlist/>Vos z&#39;envies cadeaux</a>  </font><br>  <br>   </td></tr>   </table>      <b class="sans">La parole manipule</b><br>  <font face=verdana,arial,helvetica size=-1> de&nbsp;<a href="/exec/obidos/search-handle-url/index=books-fr&field-author=Breton%2C%20Philippe/">Philippe Breton</a><br> </font>     <br>     <a href="http://images-eu.amazon.com/images/P/2707130583.08.LZZZZZZZ.jpg"><img src="http://images-eu.amazon.com/images/P/2707130583.08.MZZZZZZZ.jpg" width=91 height=140 vspace=3 hspace=5 align=left border=0></a>      <font face=verdana,arial,helvetica size=-1>           <font face=verdana,arial,helvetica size=-1>    <b>Prix &eacute;diteur :</b>&nbsp;<font face=arial,verdana><strike>EUR 7,47</strike></font>  &nbsp;/&nbsp; <font face=arial,verdana><strike>49,00 FF</strike></font><br>    <b>Notre prix&nbsp;: <font color=#990000> &nbsp;EUR 7,10   </b></font>&nbsp;/&nbsp; <font color=#990000>  46,57 FF <b>  </font> </b>   <br> <b>&Eacute;conomisez&nbsp;:</b> <font color=#990000> &nbsp;EUR 0,37   </font> &nbsp;/&nbsp; <font color=#990000>  2,43 FF   &nbsp;(5%)  </font>    </font>     <p>       <b>Disponibilit :</b> 24 h<BR>   <font face=verdana,arial,helvetica size=-1 color=#990000> <BR> </font>            <p><a href="http://images-eu.amazon.com/images/P/2707130583.08.LZZZZZZZ.jpg">Agrandissez cette image.</a><br>    </font> <br clear=left>   <img src="http://images-eu.amazon.com/images/G/08/services/freeshipping/freeshipping-truck-logo.gif" width=27 height=14>     <font face=verdana,arial,helvetica size=-1>  <b>Livraison gratuite</b> &agrave; partir de <b>20&nbsp;euros</b> &#40;131&nbsp;FF&#41; d&#39;achats &#40;<a href="http://www.amazon.fr/exec/obidos/tg/browse/-/897502/">lire nos conditions</a>&#41;   </font> <br>  <br clear=left>                                               <b class="h3color">Deux, c&#39;est mieux&nbsp;!</b><br> <span class="small">   Achetez ces&nbsp;2 articles&nbsp;: <b><a href=/exec/obidos/ASIN/2707130583/ref=pd_bxgy_text_1/>La parole manipule</a></b> et <b><a href=/exec/obidos/ASIN/2200251319/ref=pd_bxgy_text_2/>L'art d'influencer</a></b>   </span>  <table> <tr valign=top>  <td align=center>  <img src="http://images-eu.amazon.com/images/P/2707130583.08.THUMBZZZ.jpg" width=39 height=60 border=0>  </td> <td align=center>  <a href=/exec/obidos/ASIN/2200251319/ref=pd_bxgy_img_2/><img src="http://images-eu.amazon.com/images/P/2200251319.08.THUMBZZZ.jpg" width=40 height=60 border=0></a>  </td>  <td>                                                                                                                            <font face=verdana,arial,helvetica size=-1>  <b>Prix public&nbsp;:</b> <strike>EUR 26,17</strike> /   <strike>171,66 FF </strike>  <br>   <b>Notre prix&nbsp;:<font color=#990000> EUR 24,87</font></b> / <font color=#990000> 163,13 FF </font><br>   <b>&Eacute;conomisez&nbsp;:</b> <font color=#990000> EUR 1,30</font></b> / <font color=#990000> 8,53 FF </font><br>  </font>  </td>  <input type="hidden" name="promo-asin.2200251319" value="1"> <input type="hidden" name="promo-asin.2707130583" value="1">  <input type="hidden" name="store-name" value="books"> <td valign=bottom>         <input type="image" value="Achetez les deux" name="submit.add-to-cart-with-promo" src="http://images-eu.amazon.com/images/G/08/x-locale/common/buy-buttons/buy-both.gif" border="0" width="119" height="22">     </td> </tr> </table>     <br clear=left>   <p>  <hr noshade size=1>           <b class="h1">Les internautes ayant achet&eacute; ce livre ont &eacute;galement achet&eacute;&nbsp;:</b><br>  <ul>      <li> <a href=/exec/obidos/ASIN/2200251319/ref=pd_sim_dp_1/><i>L'art d'influencer</i></a>    de Alex Mucchielli   </li>     <li> <a href=/exec/obidos/ASIN/2869306865/ref=pd_sim_dp_2/><i>Comment tirer profit de ses ennemis</i></a>    de Plutarque, Pierre Marchaux(Traduction)   </li>     <li> <a href=/exec/obidos/ASIN/2738106838/ref=pd_sim_dp_3/><i>L'Art de persuader</i></a>    de Massimo Piattelli Palmarini   </li>  </ul>  <p align=right><img src="http://images-eu.amazon.com/images/G/08/x-locale/common/orange-arrow.gif" width=10 height=9><font face=verdana,arial,helvetica size=-1><b><a href=/exec/obidos/tg/sim-explorer/explore-items/-/2707130583/0/ref=pd_sim_d_b/>D&eacute;couvrez des articles similaires</a></b></font>  <hr noshade size=1>            <b class="h1">Informations sur cet article&nbsp;:</b><br>   <br clear="left">                 <font face=verdana,arial,helvetica size=-2>        <b>Broch</b>   - 220 pages      (13 avril 2000)  <br>   <br> La Dcouverte;     (La Dcouverte poche)&nbsp;;      ISBN&nbsp;: 2707130583    </font> <br>    <span class=tiny>   </span>  <p>      <hr noshade size=1>                  <font face=verdana,arial,helvetica size=-1> <b>Classement parmi les ventes Amazon.fr&nbsp;:</b> 355 </font><br>     <font face=verdana,arial,helvetica size=-2>     <a href=/exec/obidos/tg/detail/-/books/2707130583/rate-this-item/><b>Notez cet article</b></a> pour d&eacute;couvrir nos conseils personnalis&eacute;s.<br>    </font>    <font face=verdana,arial,helvetica size=-2> <b>Note moyenne des commentaires&nbsp;:</b>        <img src="http://images-eu.amazon.com/images/G/08/x-locale/common/customer-reviews/stars-4-0.gif" width=64 height=12 border=0 alt="4.0  &eacute;toiles sur 5">            Bas&eacute;e sur 1 commentaires. <a href=/exec/obidos/flex-sign-in/?page=services/login/flex-sign-in-secure.html&response=tg/detail/customer-review-form/-/books/2707130583/customer-review-form&method=GET&return-url-code=4&from-url-code=6>&Eacute;crivez un commentaire.</a> <br>  </font>    <hr noshade size=1>     <a name="amzn-reviews"><b class="h1">Chroniques et points de vue</b><br></a> <br>  <a name="27071305836516">  <span class="small"><b><i>Id&#233;es cl&#233;s, par Business Digest</i></b></span><br>   <span class="serif">L'homme, le seul animal menteur<br> La manipulation est devenue une question centrale en d&#233;mocratie car elle est pr&#233;sente dans de nombreux domaines comme la politique, la publicit&#233;, l'entreprise et les m&#233;dias. Il y a une permanence de la manipulation li&#233;e &#224; l'essence de l'homme. &#202;tre de parole, l'homme cherche &#224; convaincre. <br> La technicisation de la parole<br> La manipulation rel&#232;ve de v&#233;ritable techniques qui s'inscrivent dans la tradition de la rh&#233;torique grecque. La rh&#233;torique est un art de la persuasion, ce qui peut mener assez rapidement &#224; la persuasion. Il y a deux grandes techniques de manipulation&#160;:  la manipulation des affects et la manipulation cognitive. Les effets de cette manipulation mettent en p&#233;ril la dignit&#233; du citoyen et la vie de la d&#233;mocratie. <br> Pour une libert&#233; de la r&#233;ception<br> La libert&#233; d'expression est d&#233;sormais l'apanage des puissants, il faut donc r&#233;clamer une libert&#233; de r&#233;ception afin de redonner &#224; la parole sa pleine libert&#233; dans une v&#233;ritable d&#233;mocratie.</span>     <p>  <a name="27071305836514">  <span class="small"><b><i>Business Digest</i></b></span><br>     <span class="serif">Ne vous &#234;tes-vous jamais pos&#233; la question&#160;: suis-je objectif et impartial dans mes propos&#160;? En g&#233;n&#233;ral, l'homme d'action se projette plus volontiers dans ses r&#233;alisations qu'il ne prend le temps de la r&#233;flexion sur le sens de son projet. Si le livre de Philippe Breton avait une vertu, ce serait celle de nous faire marquer un temps d'arr&#234;t pour nous poser cette question fondamentale. <p>Son essai nous propose un bel exercice d'analyse critique, soutenu...</span>     <a href=/exec/obidos/tg/detail/-/books/2707130583/reviews/ref=cm_rev_more/#3><font face=verdana,arial,helvetica size=-1><b>lire la suite</b></font></a>       <p align=right> <img src="http://images-eu.amazon.com/images/G/08/x-locale/common/orange-arrow.gif" width=10 height=9 border=0><font face=verdana,arial,helvetica size=-1><b><a href=/exec/obidos/tg/detail/-/books/2707130583/reviews/ref=cm_rev_more_2/>Liste compl&egrave;te des chroniques et points de vue&#46;&#46;&#46;</a></b></font> </p>   <img src="http://images-eu.amazon.com/images/G/08/x-locale/common/icons/green-pixel.gif" width="100%" height=1 align="top" alt="pixel" vspace=6>                </form>                 <a name="cust-reviews"><b class="h1">L'avis des consommateurs</b><br></a> <font face=verdana,arial,helvetica size=-2><b>Note moyenne des commentaires&nbsp;:</b></font>           <img src="http://images-eu.amazon.com/images/G/08/x-locale/common/customer-reviews/stars-4-0.gif" width=64 height=12 border=0 alt="4.0  &eacute;toiles sur 5">         <br>       <img src="http://images-eu.amazon.com/images/G/08/include/detail/reviews/review-contest-2-thumb.gif" width=50 height=30><a href=/exec/obidos/flex-sign-in/?page=help/ya-sign-in-secure.html&response=tg/detail/customer-review-form/-/books/2707130583&method=GET&return-url-code=4&from-url-code=6>&Eacute;crivez un commentaire en ligne</a>. <b>Et gagnez un ch&egrave;que-cadeau de 100&nbsp;euros&nbsp;!</b>                <p> <font face=verdana,arial,helvetica size=-1>              <img src="http://images-eu.amazon.com/images/G/08/x-locale/common/customer-reviews/stars-4-0.gif" width=64 height=12 border=0 alt="4  &eacute;toiles sur 5">   <b>Gare aux manipulations !</b>, 25 dcembre 2002  <br> </font> <table cellspacing=0 cellpadding=0><tr>  <td><font face=verdana,arial,helvetica size=-1>                 </font></td>  <td><font face=verdana,arial,helvetica size=-1>    Commentaire de&nbsp;: <b>        <a href = /exec/obidos/tg/cm/member-reviews/-/A155VXC68M2QB6/1/ref=cm_cr_auth/>     sebber    (Qui suis-je&nbsp;?)</a>    </b>  de Bousse, Lorraine France </font></td></tr></table>  Philippe Breton signe un essai didactique, clair et prcis. Il nous apporte  la fois un clairage sur les manipulations contemporaines et une mthode pour s'en protger. A lire pour mieux comprendre l'usage de la parole dans les mdias.       <br>                   <br>  <form method="POST" action=/exec/obidos/flex-sign-in/ref=cm_rate_rev_pagepos1/#rated-review> <input type="hidden" name="response" value="rate-review"> <input type="hidden" name="method" value="POST"> <input type="hidden" name="return-url-code" value="6"> <input type="hidden" name="from-url-code" value="4"> <input type=hidden name=secure-rate-review-next-page value=tg/detail/rating-review-thanks/-/2707130583> <input type=hidden name="rate-review-next-page" value="tg/detail/-/books/2707130583/glance"> <input type=hidden name="bookmark-url" value="tg/detail/-/books/2707130583/glance">   <input type=hidden name=review-id value=270713058325001040774395> <span class="small">Avez-vous trouv&eacute; ce commentaire utile&nbsp;?&nbsp;&nbsp;</span>   <input type="image" value="Oui" name="Useful" src="http://images-eu.amazon.com/images/G/08/x-locale/detail/yes.gif" border="0" width="30" height="14" align="absmiddle">      <input type="image" value="Non" name="Not Useful" src="http://images-eu.amazon.com/images/G/08/x-locale/detail/no.gif" border="0" width="33" height="14" align="absmiddle">    </form>         <p>   <hr noshade size=1>         <b class="h1">Les internautes ayant achet&eacute; 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