<html>  <head> <meta name="GENERATOR" content="Microsoft FrontPage 4.0"> <title>b &amp; w l'entreprise</title> </head>  <body bgcolor="#FFFFFF" topmargin="0" leftmargin="0"> <div align="center"><center><table border="0" cellpadding="2" cellspacing="0" width="765">       <tr>         <td width="75%" bgcolor="#336699" valign="middle" align="left"><strong><font face="Arial,Helvetica" size="7" color="#FFFF00">B&amp;W           Marketing Group</font></strong></td>         <td width="25%" valign="middle" align="right" bgcolor="#336699"><font color="#FFFF00" face="Arial,Helvetica"><a href="../sommaire.html"><img src="../images/navigation/clef40.gif" alt="sommaire des cls de la promotion" border="0" WIDTH="40" HEIGHT="40"></a><a href="default.htm"><img src="../images/navigation/fleche40haut.gif" alt="page d'accueil b&amp;w" border="0" width="40" height="40"></a></font></td>       </tr>     </table>   </center>     </div> <div align="center">  <center>  <table border="0" cellpadding="10" cellspacing="0" width="765">   <tr>     <td width="33%" valign="top">       <table border="0" width="235">         <tr>           <td width="100%">           <div align="left"><table cellpadding="2" bordercolor="#FFFFFF" cellspacing>       <tr>         <td bgcolor="#CC0000"><font color="#FFFFFF" face="Arial,Helvetica"><strong><small>Solutions           marketing/promotion</small></strong></font></td>       </tr>     </table>     </div>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <div align="left">               <table border="0" cellspacing="0" cellpadding="2">                 <tr>                   <td width="100%" bgcolor="#004080"><font color="#FFFFFF" face="Arial,Helvetica" size="1">Promotion             des ventes et animations</font></td>                 </tr>               </table>             </div>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <font face="Arial,Helvetica"><font color="#CC0000" size="1" face="Arial,Helvetica">Animer et vendre vos             produits aux consommateurs&nbsp;</font><br>             <font size="1">Vente, animation, dmonstration, conseil, <o:p>             </o:p>             <br>             Animation-dgustation, animation-jeu,<o:p>             </o:p>             <br>             Couponning et chantillonnage massif ou slectif</font></font><span style="font-size:11.0pt; mso-bidi-font-size:10.0pt;font-family:&quot;Lucida Sans&quot;"><o:p>             </o:p>             </span>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <div align="left">               <table border="0" cellspacing="0" cellpadding="2">                 <tr>                   <td width="100%" bgcolor="#004080"><font color="#FFFFFF" face="Arial,Helvetica" size="1">vnementiel&nbsp;             et promotion &quot;out-store&quot;</font></td>                 </tr>               </table>             </div>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <font face="Arial,Helvetica"><font color="#CC0000" size="1" face="Arial,Helvetica">Faire dcouvrir             et mettre en scne vos produits aux consommateurs hors GMS<o:p>             </o:p>             </font><small><br>             </small><font size="1">Tournes promotionnelles, road show,<o:p>             </o:p>             <br>             Echantillonage et dgustation &quot;out store&quot;,<o:p>             </o:p>             <br>             Htesses, oprations prestige</font></font><span style="font-size:11.0pt; mso-bidi-font-size:10.0pt;font-family:&quot;Lucida Sans&quot;"><o:p>             </o:p>             </span>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <div align="left">               <table border="0" cellspacing="0" cellpadding="2">                 <tr>                   <td width="100%" bgcolor="#004080"><font color="#FFFFFF" face="Arial,Helvetica" size="1">Hotline             et services consommateurs</font></td>                 </tr>               </table>             </div>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <font face="Arial,Helvetica"><font color="#CC0000" size="1" face="Arial,Helvetica">Optimiser             la fidlisation de vos consommateurs<o:p>             </o:p>             </font><small><br>             </small><font size="1">Gestion de Hotline et service consommateurs,<o:p>             </o:p>             <br>             Helpdesk : accueil et enregistrement des demandes techniques,<o:p>             </o:p>             <br>             Gestion des oprations de promotion.</font></font><span style="font-size:11.0pt; mso-bidi-font-size:10.0pt;font-family:&quot;Lucida Sans&quot;"><o:p>             </o:p>             </span>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <div align="left">               <table border="0" cellspacing="0" cellpadding="2">                 <tr>                   <td width="100%" bgcolor="#004080"><font color="#FFFFFF" face="Arial,Helvetica" size="1">Cration             promotionnelle&nbsp;             &amp; publicitaire</font></td>                 </tr>               </table>             </div>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <font face="Arial,Helvetica"><font color="#CC0000" size="1" face="Arial,Helvetica">Crer             un concept et positionner vos produits<o:p>             </o:p>             </font><small><br>             </small><font size="1">Conception de mcanismes promotionnels<o:p>             </o:p>             <br>             Conseil en cration et communication<o:p>             </o:p>             <br>             Application, ralisation et suivi des budgets<br>             </font></font><font size="1"><span style="mso-bidi-font-size: 10.0pt; font-family: Lucida Sans"><o:p>             </o:p>             </span><font face="Arial,Helvetica">Campagnes grands public et             internes<o:p>             </o:p>             <br>             Cration dimages</font></font><span style="font-family:&quot;Lucida Sans&quot;;font-variant:small-caps;color:navy"><o:p>             </o:p>             </span>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">           <div align="left"><table cellpadding="2" bordercolor="#FFFFFF" cellspacing>       <tr>         <td bgcolor="#CC0000"><font color="#FFFFFF" face="Arial,Helvetica"><strong><small>Solutions           </small><small>force de vente</small></strong></font></td>       </tr>     </table>     </div>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <div align="left">               <table border="0" cellspacing="0" cellpadding="2">                 <tr>                   <td width="100%" bgcolor="#004080"><font size="1" color="#FFFFFF" face="Arial,Helvetica">Forces             de vente externalises</font></td>                 </tr>               </table>             </div>           </td>         </tr>         <tr>           <td valign="top">             <font color="#CC0000" size="1" face="Arial,Helvetica">Renforcer la             prsence de vos produits dans tous les circuits de distribution<o:p>             </o:p>             </font><b style="mso-bidi-font-weight: normal"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;font-family: &quot;Lucida Sans&quot;">             <br>             </span>             </b><font face="Arial,Helvetica" size="1">Forces de vente             permanentes,<o:p>             </o:p>             <br>             Forces de vente ponctuelles (lancement de produits, oprations             promotionnelles),<o:p>             </o:p>             <br>             Forces de vente partielles (en renfort).</font><span style="font-size:11.0pt; mso-bidi-font-size:10.0pt;font-family:&quot;Lucida Sans&quot;"><o:p>             </o:p>             </span>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <div align="left">               <table border="0" cellspacing="0" cellpadding="2">                 <tr>                   <td width="100%" bgcolor="#004080"><font color="#FFFFFF" face="Arial,Helvetica" size="1">Merchandising&nbsp;             et Assistance commerciale</font></td>                 </tr>               </table>             </div>           </td>         </tr>         <tr>           <td valign="top">             <font face="Arial,Helvetica"><font color="#CC0000" size="1">Optimiser le positionnement             de vos produits sur le lieu de vente<o:p>             </o:p>             </font><small><br>             </small></font><font face="Arial,Helvetica" size="1">Gestion             permanente des linaires (rassort, remonte d'informations),<o:p>             </o:p>             <br>             Gestion ponctuelle classique (mises en avant, implantations, pose de             PLV),<o:p>             </o:p>             <br>             Gestion ponctuelle spcifique (oprations trade marketing,             commandos).</font><span style="font-size:11.0pt; mso-bidi-font-size:10.0pt;font-family:&quot;Lucida Sans&quot;"><o:p>             </o:p>             </span>           </td>         </tr>         <tr>           <td valign="top" bgcolor="#FFFFFF">             <div align="left">               <table border="0" cellspacing="0" cellpadding="2">                 <tr>                   <td width="100%" bgcolor="#004080"><font face="Arial,Helvetica" color="#FFFFFF" size="1">Conseil,             analyse&nbsp;             &amp; traitement des donnes</font>                   </td>                 </tr>               </table>             </div>           </td>         </tr>         <tr>           <td valign="top">             <font color="#CC0000" size="1" face="Arial,Helvetica">Concevoir et             grer les outils d'aide  la dcision<o:p>             </o:p>             </font><b style="mso-bidi-font-weight: normal"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;font-family: &quot;Lucida Sans&quot;">             <br>             </span>             </b><font face="Arial,Helvetica" size="1">Dveloppement de             solutions spcifiques (relevs de linaires, prise de             commandes)<br>             Dveloppement d'outils d'analyse des donnes terrain,<o:p>             </o:p>             <br>             Dploiement de services et solutions extranet,<o:p>             </o:p>             <br>             Conseil, formation et accompagnement en merchandising.</font><span style="font-size:11.0pt; mso-bidi-font-size:10.0pt;font-family:&quot;Lucida Sans&quot;"><o:p>             </o:p>             </span>           </td>         </tr>       </table>     </td>     <td width="33%" valign="top">       <table border="0" cellpadding width="100%">         <tr>           <td width="100%">           <div align="left"><table cellpadding="2" bordercolor="#FFFFFF" cellspacing>       <tr>         <td bgcolor="#CC0000"><font color="#FFFFFF" face="Arial,Helvetica"><strong><small>Nos         clients</small></strong></font></td>       </tr>     </table>     </div>           </td>         </tr>         <tr>           <td width="235"><font face="Arial,Helvetica"><small><b><font color="#CC0000">Plus             de 300 clients font confiance au Groupe B&amp;W aujourd'hui parmi             lesquels&nbsp;<br>             </font></b></small><font size="1" face="Arial,Helvetica" color="#000000">American             Express, Bacardi-Martini, Bic, Bouygues Telecom,&nbsp; Brasseries             Kronenbourg, Cadbury, Caisse dEpargne, Candia, Ciel!, Groupe             Danone, Domena, Duracell, Duc, Eau Ecarlate, Eurocard Mastercard,             Evian Volvic, Ferrero, Fellowes, Foods International, Gemey, Groupe             Gillette,&nbsp; Guillemot,&nbsp; Hachette Multimdia, Hollywood, Idal,             j.f. lazartigue, Jordans, Kodak, Kraft Foods, Laboratoires Juva             Sante,&nbsp; Laboratoires Vendme, Lamy Lutti, Le Bourget, Le             Creuset, Lever Faberg, LOral, Lu, Lucas Arts, Merceries de             Marque, M.J. Industries, Nestl, Nintendo, Noos, Oral B, Parke             Davis Pepsico France, Playmobil, Reynolds, Scholl,&nbsp; Slim Fast,             Solinest, Sony Ericsson, Total Fina Elf, Triodis, 3M France,             Tropicana, Ubi Soft, Valdor, Van Melle, Vistakon, Well, Werner &amp;             Mertz...</font></font></td>         </tr>       </table>       <div align="left"><table border="0" cellpadding width="235">       <tr>         <td valign="top" colspan="2" height="10">         </td>       </tr>       <tr>         <td valign="top" colspan="2">           <div align="left"><table cellpadding="2" bordercolor="#FFFFFF" cellspacing>       <tr>         <td bgcolor="#CC0000"><font color="#FFFFFF" face="Arial,Helvetica"><strong><small>Nos         mthodes</small></strong></font></td>       </tr>     </table>     </div>         </td>       </tr>       <tr>         <td valign="top">           <p style="margin-top: 10"></p>         </td>         <td valign="top">           <table border="0" cellpadding="2" cellspacing="0">             <tr>               <td width="100%" bgcolor="#004080"><font face="Arial,Helvetica" color="#FFFFFF" size="1">Prparation                 de l'opration</font></td>             </tr>           </table>           <i><div align="left"><table border="0" cellpadding="0">           <tr>             <td valign="top">               <p style="margin-top: 3"><img border="0" src="../images/illustrations/boulerouge.jpg" width="9" height="10"></p>             </td>             <td></i><font face="Arial,Helvetica"><font color="#CC0000" size="1" face="Arial,Helvetica">Analyse des besoins &nbsp;</font><small><br>             </small><font size="1"> attentes,             objectifs, rsultats escompts</font></font></td>           </tr>           <tr>             <td valign="top">               <p style="margin-top: 3"><i><img border="0" src="../images/illustrations/boulerouge.jpg" width="9" height="10"></i></p>             </td>             <td><font face="Arial,Helvetica"><font color="#CC0000" face="Arial,Helvetica" size="1">Prconisations</font><small><br>               </small><font size="1"> conseils dans le montage de             l&#146;opration par rapport aux objectifs dtermins, aide au ciblage des points de             vente&nbsp;</font></font></td>           </tr>           <tr>             <td valign="top">               <p style="margin-top: 3"><i><img border="0" src="../images/illustrations/boulerouge.jpg" width="9" height="10"></i></p>             </td>             <td><font face="Arial,Helvetica"><font color="#CC0000" size="1">Prparation des outils &nbsp;<br>               </font><font size="1" color="#000000"> de formation du personnel             terrain et d</font><font size="1"><font color="#000000">e</font> transmission de l&#146;information</font></font></td>           </tr>         </table>         </div></td>       </tr>       <tr>         <td valign="top">           <p style="margin-top: 10"></p>         </td>         <td>           <table border="0" cellpadding="2" cellspacing="0">             <tr>               <td width="100%" bgcolor="#004080"><font size="1" color="#FFFFFF" face="Arial,Helvetica">Lancement                 de l'opration</font></td>             </tr>           </table>           <div align="left"><table border="0" cellpadding="2" cellspacing="0">           <tr>             <td valign="top"><i>             <p style="margin-top: 3"><i><img border="0" src="../images/illustrations/boulerouge.jpg" width="9" height="10"></i></p>               </i>           </td>             <td valign="top"><font face="Arial,Helvetica"><font color="#CC0000" size="1">Mise en place technique &nbsp;</font><small><br>  </small><font size="1"> au niveau             des agences rgionales&nbsp;: recrutement, formation et affection du personnel terrain</font></font></td>           </tr>           <tr>             <td valign="top">               <p style="margin-top: 3"><i><img border="0" src="../images/illustrations/boulerouge.jpg" width="9" height="10"></i></p>             </td>             <td valign="top"><font face="Arial,Helvetica"><font color="#CC0000" size="1">Management de l&#146;quipe&nbsp;</font><small><br>               </small><font size="1">et             suivi sur le terrain&nbsp;: contrle de prsence,             dbriefing, etc.</font></font></td>           </tr>         </table>         </div></td>       </tr>       <tr>         <td valign="top">           <p style="margin-top: 10"></p>         </td>         <td>           <table border="0" cellpadding="2" cellspacing="0">             <tr>               <td width="100%" bgcolor="#004080"><font face="Arial,Helvetica" color="#FFFFFF" size="1">Analyse                 post-opration</font></td>             </tr>           </table>           <i><div align="left"><table border="0" cellpadding="2" cellspacing="0">           <tr>             <td valign="top">             <p style="margin-top: 3"><i><img border="0" src="../images/illustrations/boulerouge.jpg" width="9" height="10"></i></p>           </td>             <td valign="top"></i><font face="Arial,Helvetica"><font color="#CC0000" face="Arial,Helvetica" size="1">Quantitative&nbsp;</font><small><br>             </small><font size="1">  partir des             remontes fournies par les animatrices et animateurs, B&amp;W tablit un pr-bilan des             rsultats par rapport aux objectifs de dpart.</font></font></td>           </tr>           <tr>             <td valign="top">               <p style="margin-top: 3"><i><img border="0" src="../images/illustrations/boulerouge.jpg" width="9" height="10"></i></p>             </td>             <td valign="top"><font face="Arial,Helvetica"><font color="#CC0000" face="Arial,Helvetica" size="1">Qualitative&nbsp;</font><small><br>               </small><font size="1"> B&amp;W dtermine             les implications de la campagne au niveau du terrain&nbsp;: perception des consommateurs,             adquation du mcanisme, ventilation des animations par rgion , type de surfaces, etc.               ... et tablit un bilan de recommandations pour les oprations  venir.</font></font></td>           </tr>         </table>         </div></td>       </tr>     </table>     </div></td>     <td width="34%" valign="top">       <table border="0" cellpadding width="235">         <tr>           <td width="229" colspan="2">           <div align="left"><table cellpadding="2" bordercolor="#FFFFFF" cellspacing>       <tr>         <td bgcolor="#CC0000"><font color="#FFFFFF" face="Arial,Helvetica"><strong><small>Nos         managers</small></strong></font></td>       </tr>     </table>     </div>           </td>         </tr>         <tr>           <td width="10" valign="top" rowspan="2"><img border="0" src="christine.jpg" width="66" height="78">           </td>           <td width="213" valign="top"><font face="Arial,Helvetica"><small><strong><font color="#004080">Christine Werner<br>             </font></strong>             Vice-Prsidente</small></font></td>         </tr>         <tr>           <td width="213" valign="top"></td>         </tr>         <tr>           <td width="10" valign="top" rowspan="2"><img border="0" src="christian.jpg" width="69" height="76">           </td>           <td width="213" valign="top"><font face="Arial,Helvetica"><small><strong><font color="#004080">Christian Beghyn<br>             </font></strong>Directeur Gnral</small></font></td>         </tr>         <tr>           <td width="213" valign="top"></td>         </tr>         <tr>           <td width="10" valign="top" rowspan="2"><span style="font-size:10.0pt;font-family:&quot;Times New Roman&quot;; mso-fareast-font-family:&quot;Times New Roman&quot;;mso-ansi-language:FR;mso-fareast-language: FR;mso-bidi-language:AR-SA"><!--[if gte vml 1]><v:shapetype id="_x0000_t75"  coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe"  filled="f" stroked="f">  <v:stroke 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face="Arial,Helvetica"><strong><small>Philippe             Chevallier<br>             </small></strong></font><font face="Arial,Helvetica"><small>         Directeur Commercial et Oprationnel</small></font></td>         </tr>         <tr>           <td width="213" valign="top"></td>         </tr>       </table>       <table border="0" cellpadding width="235">         <tr>           <td width="100%" colspan="2" height="10">           </td>         </tr>         <tr>           <td width="100%" colspan="2">           <div align="left"><table cellpadding="2" bordercolor="#FFFFFF" cellspacing>       <tr>         <td bgcolor="#CC0000"><font color="#FFFFFF" face="Arial,Helvetica"><strong><small>Le         groupe en chiffres</small></strong></font></td>       </tr>     </table>     </div>           </td>         </tr>         <tr>           <td valign="middle">             <p><font color="#004080" face="Arial,Helvetica"><small><img border="0" src="../images/illustrations/carrebleu10.gif" width="10" height="10"></small></font>             </p>           </td>           <td valign="middle"><font face="Arial,Helvetica"><font color="#CC0000"><b><small>38             M </small></b></font><small> de CA&nbsp;</small></font></td>         </tr>         <tr>           <td valign="middle">             <p><font color="#004080" face="Arial,Helvetica"><small><img border="0" src="../images/illustrations/carrebleu10.gif" width="10" height="10"></small></font>             </p>           </td>           <td valign="middle"><font face="Arial,Helvetica"><small><b><font color="#CC0000">200 personnes</font></b> en encadrement </small></font></td>         </tr>         <tr>           <td valign="middle">             <p><font color="#004080" face="Arial,Helvetica"><small><img border="0" src="../images/illustrations/carrebleu10.gif" width="10" height="10"></small></font>           </td>           <td valign="middle"><font color="#CC0000" face="Arial,Helvetica"><b><small>6             </small></b></font><font face="Arial,Helvetica"><b><small><font color="#CC0000">000 salaris</font></small></b><small> sur le terrain             </small><small>/ mois</small></font></td>         </tr>         <tr>           <td valign="top">             <p><font color="#004080" face="Arial,Helvetica"><small><img border="0" src="../images/illustrations/carrebleu10.gif" width="10" height="10"></small></font>           </td>           <td valign="top"><font face="Arial,Helvetica"><font color="#CC0000"><b><small>10</small></b></font><small><b><font color="#CC0000" face="Arial,Helvetica">0             000 journes</font></b></small><small> d'animation-vente-dmonstration</small></font></td>         </tr>         <tr>           <td valign="top">             <p><font color="#004080" face="Arial,Helvetica"><small><img border="0" src="../images/illustrations/carrebleu10.gif" width="10" height="10"></small></font>           </td>           <td valign="top"><font face="Arial,Helvetica"><font color="#CC0000"><small><b>100             000 visites</b></small></font><small> en forces de vente             complmentaire&nbsp;s</small></font></td>         </tr>         <tr>           <td valign="top">             <p><font color="#004080" face="Arial,Helvetica"><small><img border="0" src="../images/illustrations/carrebleu10.gif" width="10" height="10"></small></font>           </td>           <td valign="top"><font face="Arial,Helvetica"><small><b><font color="#CC0000">1             000 000 d'interventions</font></b>             en assistance merchandising</small></font></td>         </tr>       </table>       <div align="left"><table border="0" cellpadding width="235">       <tr>         <td valign="top" colspan="2" height="10" width="202">         </td>       </tr>       <tr>         <td valign="top" colspan="2" width="202">           <div align="left"><table cellpadding="2" bordercolor="#FFFFFF" cellspacing>       <tr>         <td bgcolor="#CC0000"><font color="#FFFFFF" face="Arial,Helvetica"><strong><small>Organisations         professionnelles</small></strong></font></td>       </tr>     </table>     </div>         </td>       </tr>       <tr>         <td valign="middle" width="12">           <p><font face="Arial,Helvetica"><small><font color="#004080"><img border="0" src="../images/illustrations/carrebleu10.gif" width="10" height="10"></font>         </small></font></p>         </td>         <td valign="middle" width="186"><strong><small><font face="Arial,Helvetica" color="#004080">SORAP</font></small></strong></td>       </tr>     </table>     </div>       <p>&nbsp;</p>       <p>&nbsp;</td>   </tr> </table>   </center> </div><div align="left">  <table border="0" cellpadding="2" cellspacing="0" width="100%">   <tr>     <td width="102%" bgcolor="#336699"><img border="0" src="../images/illustrations/point%20bleu1.gif" width="1" height="1"></td>   </tr> </table> </div> </body> </html> 
